Written by Netania Engelbrecht.
Buying decisions aren’t just based on price anymore. As the number of alternatives for products and services continues to increase, what is it that makes a customer choose one business over another? The key is a positive customer experience.
More and more businesses are recognizing the importance of the customer experience and why it matters in increasing conversions and boosting customer loyalty. If you’re not optimizing your customer journey, you’re missing out on potential revenue. So why exactly do positive experiences prompt customers to buy from you instead of your competitors?
We’ve rounded up 8 noteworthy infographics to give you deeper insights into why being centred on the customer experience is the best way to run your business, and how to do it more effectively.