Written by Diana Valeanu

Nothing can make a project stand out or identify your brand or business like color. Just think: What would the “Golden Arches” of McDonald’s be without the signature red and gold?


When it comes to creating the perfect color scheme, there are plenty of things to consider. Established branding is important and should be honored if colors already exist. But if not, the world of color is open for you to explore.

Much of the design theory involved in creating a great color palette starts with the color wheel. The somewhat abstract illustration depicts the relationships between primary, secondary and tertiary colors, as well as tints, shades, tones and color combinations. Understanding the theory of the wheel can help you create and establish color schemes that are harmonious and beautiful.

There are plenty of ways beyond theory to create great color schemes as well. While the most common color schemes contain a dominant color and several secondary colors, every palette is somewhat different. You can pick a color from a photo or nature to get started or just an online tool or swatch builder as a reference point.

The colors you choose can impact the meaning of projects. Each color comes with distinct associations. Some are universal, while other color associations can have cultural ties. It is important to think about your audience in relationship to color choices so that you end up with a good fit.

No matter where you start, the idea is to create a color palette that grabs the attention of users, sets the right mood for a project and helps deliver content effectively.

Are you ready to get started? We’ve got a great infographic to help you create the perfect color scheme.

Create a Custom Color Palette

Create the Color Scheme

Conclusion

Now that you know all the ins and outs of color, share these ideas with your friends. (Everyone wants to master beautiful design!)